Why is Passionis here on Earth? Because we won’t give up on
sports and transforming lives through them. I will explain this with three
reasons:
Many times we hear amazing stories about athletes and how
they achieve great things, sometimes we get inspired to do something just like
them other times we think they are extraordinary human beings out of this
world, and as such we can’t do what they are doing. But this is wrong. Sports
are for everybody and everybody can be great in their own way thanks to
sports. Diana Nyad is the representation
of this, since her early 20s she had the dream to swim from Cuba to Florida,
after several failed attempts she managed to achieve it at the age of 64! She
had to endure trainings and very difficult times in the water; this proves that
anyone can achieve something great.
Passionis Sports believes sports
have a power nothing else on this world has to transform lives.
The firs reason, As
Diana Nyad says in her TED Talk “Never, Ever, Give Up”. In the talk she shares some insights,
and she reveals something really important the destination is not as important
as the journey and what you become in that process is better than the actual
achievement. Diana mentions how she failed many times before been able to
achieve her objective, and what she learned was very simple don’t give up,
because everyday in our lives is epic. That is our mission help promote sports
as a way to transform people from ordinary to extraordinary. Practicing a sport
or exercising regularly is a journey, it is not about becoming the best, losing
weight or something like that it is about being better than yourself
everyday. It is about taking action,
small steps everyday to transform your life through sports and achieve
something great, everybody has greatness inside and it is our mission to help
you find your greatness and become extraordinary.
The second reason: sports are much more than winning, as Coach
John Wooden point out in his TEDTALK, about how he motivated his
players to be the best version of themselves. He used poetry to motivate his
team, and this is great, words have a very strong power and can resonate with
people, but coming back to Diana Nyad, words need to be backed by action and
both Diana Nyad and Coach John Wood did this, each of them on very different
fields of sports, this just shows that there is not one definition of success,
each of us can be successful and unique in our own way. We need to be the best
version of ourselves, this is the reason
Passionis Sports want to create a new kind
of entertainment in the world of sports: events, short stories, comics
anything but associated to characters that are normal people just like you and
me! Anyone can be a part of the amazing world of sports and learn about its
many values and in Passionis people will find a companion right next to them.
The third reason is because even professional athletes need
to practice and go through a journey and learn about respect, discipline,
resilience, patience, persistence and other values. In his TED TALK Chris Kluwe describes how
the future of sports could be with augmented reality, it would give us fans a
closer look into the action and also we could learn that it is not as easy as
it looks and also understand how athletes are regular people with great
determination thanks to their commitment and training. Technology is changing
the way we, practice and watch sports and Passionis Sports wants to be on the
frontline embracing technology and its benefits to achieve our mission. In his
talk, Chris Kluwe also talks about the empathy augmented reality would bring,
if people had the chance to view things from the players perspective and see
the amount of effort it requires to be “great” and “successful”, it would serve
as a motivator for them to practice a sport as well. If Passionis helped
promote technology aligning with athletes, teams and others, we could start
transforming lives more easily attracting people to sports entertainment and
convincing them to start their own journey and be the best they can be!
This is why we are here, we simply: DON’T GIVE UP!
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